Streaming has changed the future of cinema, creating new opportunities and challenges around consumer data, sustainable profit, and diversity maksicfoto/iStock Film distribution models have changed significantly during the pandemic, as major studios shifted towards streaming services. Video Game Interactive films are not a hybrid of traditional film and interactive games due to their deep engagement processes. Source: Author. I mean, he can't time travel, but this isn't the only time, and . Source: YouTube. Change Your Past, Your Present, Your Future? This game is a movie: 'New Cinema' explores the altered future of film July 1 at 2:00 a.m. KOULKIM, Chad Alhadji Yaro was a teenager when Boko Haram militants stormed onto his island in the vast, blue-green waters of Lake Chad and made villagers an offer at . https://doi.org/10.1007/978-3-030-19458-1_21. Virtual reality (VR) headsets are on the verge of becoming available to the wider public, with Facebooks Oculus Rift, Sonys Playstation VR and Microsofts Hololens vyingto redefinehow players enjoy cinematic experiences invideo games. The Batman earned $760m at the worldwide box office. Source: Crowdsourcing a Review of Black Mirror: Bandersnatch. Desowitz, Bill. Love film? Nee, Rebecca C. Wild, Stressful, or Stupid: Que Es Bandersnatch? What will be the impact of interactive films on the future of cinema? Global cinema box office has resuscitated since nearly expiring in 2020. shows that interactive films can be adapted to any genre. Interactive Filmmaking During the same period, the first interactive film was presented. Here's Why The Future Of Movie Theaters May Be Brighter Than - Forbes Intended Audience . Will interactive movies shakeup cinema? Quantic Dream, June 22, 2020. https://www.youtube.com/watch?v=rFgsDvqOIz4. BBC DG Tim Davie: Were not trying to beat Netflix, IBC Workflow Tours: Content creation and post-production, Disney, Universal and Technicolor join Microsofts IBC SHOWCASE lineup, Firstlight Media to get personal at IBC SHOWCASE. Thats another natural disadvantage interactive movies face in comparison to interactive games. That tells you everything you need to know, about how we feel about windows, and that windows work, Sony Pictures Motion Picture Group President, Josh Greenstein told Deadline. Przybylski, Andrew K., C. Scott Rigby, and Richard M. Ryan. At face value that statistic was extraordinary. How do we get from here to there in a way that excites consumers and stimulates our own creativity? Is Interactive Movie The Future of Cinema? Recent releases including Brad PittsBullet Train have not only failed to set the box office alight but contributed to an alarming box office slump. Imagine a much more advanced version of Siri but represented as a character inside a narrative experience. This is no coincidence. The major dilemma of interactive film is its conflict between giving the audience freedom of choice and compromising viewers real autonomy for the story narrative. Anthony, Sebastian. Find where to watch this and more with our Discovery Tool, Your email address will not be published. What Is The Future Of Cinema? - BusinessBecause When it comes to the video game industry as a whole, were already on a par with cinema in terms of saturation, Pratchett says. Despite the lack of any real action, the game was praised by video game critics for its evocative storyline, lush aesthetic and authentic, fully-realised characters. We had just done Wim Wender's Wings of Desire (1987) in the old Hammersmith Theatre, which is now a hotel,. As the film industry expands its boundaries by integrating technologies from different fields of entertainment, interactive films are an important topic. Required fields are marked *. Theatrical windows grow our entire industry.. Tal-Or, Nurit. Its popularity shows the crossover appeal with people wanting to watch a film and those who want to play a game. The companys managing director, Pete Samuels, revealsthat their intention was to keep the players centred on the filmic elements of the story rather than fiddling with controls. Wait until You See How They Pulled It Off. POPSUGAR Entertainment, January 12, 2019. https://www.popsugar.com/entertainment/How-Did-Make-Black-Mirror-Bandersnatch-45637910. Software developer Stphane Bura attempted to go past the smoke-and-mirrors interaction that current games have with Storybricks, an organic AI that promised to allow players to experience a truly organic world. Interactive Digital Narrative: History, Theory and Practice. See New BTS Footage In World Of Frozen TikTok, As Ride Engineer . But the real-world implementation of carbon capture has faced challenges. Consumer viewing habits have swung strongly towards streamed content. The Hollywood Reporter, well known for its coverage of the film, television, and entertainment industries, consulted with educators and top industry executives . Vendor fees will go toward the restoration of the cinema. The budget estimate was approximately 1.5 million dollars for Late Shift, and 30 million dollars for Detroit: Become Human. Kirke, Alexis. However, if Black Mirror costs more than Detroit: Become Human, its likely because of the new software, the extended shooting period, and the budget difference between film sets and animations. Once again, 10 promising directors are making their way to Karlovy Vary Film Festival thanks to European Film Promotion 's Future Frames - Generation NEXT of European Cinema initiative, ready . Wiberg, Mikael. As the major concern lies in the disruption of the audiences engagement, potential future options can be VR or implicit interactions (making choices through the users implicit activity) to provide a more engaging process. Immersive, interactive content is the future for cinema, theater, TV and social video. Pratchett thinks that, despite leaps in progress, and increasingly intricate narratives in games, were still far from an organic world. The bigger a movie succeeds in the cinema, the bigger it is on the auxiliary markets., In fact, Warner Bros. Due to the lack of access to the real theater experience (only in select theaters and film festivals), there are only a few online reviews of Late Shift as a film. Interactive films are the future of entertainment Set in a futuristic city floating in the clouds, the production uses technology called six degrees of freedom (or 6Dof), which allows viewers to physically walk through its world. There are even interactive movies for younger audiences, such as the Bratz interactive movie, Livin It Up with the Bratz. In 2006, former LucasArts employees resurrected the genre with Telltale Games, a company that re-introduced the formula through shorter, more cinematicgames with less of afocusonpuzzle solving. How do we get from here to there in a way that excites consumers and stimulates our own creativity? Finally, there will be the Playhouse in the Woods, a unique interactive play experience that is designed to look like Anna and Elsa's childhood playhouse, open for guests to enjoy. Source: Author. By Simona Tolcheva Published Sep 6, 2021 The ability to choose your own adventure is fun, but is it better than traditional media? But the main reason for the about turn lies in the cynical but evergreen evaluation that a movie released to cinema generally turns over more than its weight in dollars returned. Detroit: Become Human Is a Different Kind of Tech Showcase. Eurogamer.net, May 24, 2018. https://www.eurogamer.net/articles/digitalfoundry-2018-detroit-become-human-tech-analysis. The Importance Of Audience Consumption Data In The Entertainment Industry, AMT-Lab @ Hamburg Hall, Carnegie Mellon University, Heinz College, Pittsburgh, PA 15213, USA, Crowdsourcing a Review of Black Mirror: Bandersnatch, https://www.resources4gaming.com/en/detroit-become-human-the-technology-and-creative-process-adopted-by-quantic-dream, https://arstechnica.com/gaming/2016/12/late-shift-interactive-movie-review/, https://www.youtube.com/watch?v=D3qxWbQ8qek, https://www.indiewire.com/2019/05/black-mirror-bandersnatch-netflix-editing-interactive-1202130943/, https://www.youtube.com/watch?v=rFgsDvqOIz4, https://www.theverge.com/2017/10/15/16360964/late-shift-interactive-movie-films-as-video-games-chady-eli-mattar-interview, https://www.brandwatch.com/blog/react-black-mirror-bandersnatch-review/, https://alexiskirke.medium.com/why-interactive-films-will-never-work-d33b1e8680d3, https://www.youtube.com/watch?v=TIw1cGko3fQ, https://www.eurogamer.net/articles/digitalfoundry-2018-detroit-become-human-tech-analysis, https://www.latimes.com/entertainment/herocomplex/la-ca-hc-the-player-late-shift-20160501-story.html, https://doi.org/10.1007/978-3-030-19458-1_21, https://postperspective.com/netflixs-black-mirror-bandersnatch-lets-viewers-choose/, https://doi.org/10.1111/j.1460-2466.2011.01585.x, https://theconversation.com/beyond-bandersnatch-the-future-of-interactive-tv-is-bright-111037, https://movietime.guru/late-shift-67efbd06c9c1, https://www.hollywoodreporter.com/tv/tv-news/black-mirror-bandersnatch-netflixs-interactive-film-explained-1171486/, https://www.yahoo.com/lifestyle/late-shift-review-cinema-setting-detracts-game-interactive-movie-094916928.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cub25lLXRhYi5jb20v&guce_referrer_sig=AQAAAMM9LoHoc99hsNzat99skl5QDRyavR4HKoFlCXkC2-jrXJwkilN_mVHO17JZr4kO1mzZV849sIHLEnzN5J3Q3sUWHOlIN2MlYGsE-e7U80iHzRLvypFxLMOD234AQ7Hqt51i5HZtFuJzdf9T_Q5x73gY0x7dnUCrT78POvVup-du, https://fictionhorizon.com/how-much-does-netflix-pay-for-movies-tv-shows-and-filmmakers/, https://www.popsugar.com/entertainment/More-Interactive-Movies-Netflix-45661713, https://www.popsugar.com/entertainment/How-Did-Make-Black-Mirror-Bandersnatch-45637910, https://doi.org/https://doi.org/10.1093/ct/qtz012, https://medialabamsterdam.com/wp-content/uploads/2015/01/InteractiveCinema_Guideline_v5.pdf, https://www.imdb.com/review/rw4543797/?ref_=rw_urv, http://gamestudies.org/1201/articles/veale, https://interactions.acm.org/blog/view/implicit-interaction-design, https://english.radio.cz/groundbreaking-czechoslovak-interactive-film-system-revived-40-years-later-8607007, American Alliance of Museums 2023 Conference Takeaways, AI And Theatre: Playwriting, Stage Design, and Ticketing, Technology & Linguistic Representation in the Arts: A Research Report, Digital Inequity's Impact On Arts Participation Pt. One is structural and baked into the new balance of the distribution ecosystem. For a full list, visit the St. Andrews Cinema Facebook page. The film attracted attention right away and gained almost 3 million views after only 2 days in release. Studios tried to jazz it up by adding action elements or otherwise popcorning the genre, but to no avail. What Does The Future Of Cinema Look Like? - Lifehacker Australia They exist for anyone who cannot fathom being alone and uninvolved. Latest Canadian wildfire smoke maps show where air quality is unhealthy But elsewhere, the future of cinema . Source: Author. Black Mirror - Bandersnatch (Colin's Speech about the PAC-Man Metaphore). YouTube. Crowdsourcing a Review of Black Mirror: Bandersnatch. Brandwatch, January 2, 2019. https://www.brandwatch.com/blog/react-black-mirror-bandersnatch-review/. Springer, 2014. Interactive Narratives and Trauma in Bandersnatch (2018). Through the Black Mirror, 2019, 27184. Although this interactive Netflix movie may have gained popularity due to its unconventional nature, the plot and acting makes this a great show on its own. Some of that mid-level theatrical product is choosing streaming over cinema, particularly if a project is one that studios decide is uncommercial in subject matter or treatment. The company, which owns Americas second-biggest theatre chain, Regal, posted a net debt of $8.9bn at the end of 2021, vs. revenues of $1.8bn. It is understandable that Late Shift has a much smaller budget, as it was intended to be a small-budget independent film specifically experimenting with this innovative technology. How climate change inflames extremist insurgency in Africa March 31, 2023 (Last updated: Yesterday) Niall Peers 0 Features, RSC Originals Many streaming services including Netflix and HBO Max are experimenting with adding interactive films to their repertoire. Linneman, John. It was proof of the soaring demand to stream movies at home and equally of the importance to streamers of securing original must-see content. Bandersnatch includes the classic Black Mirror dark undertones and social commentary weve come to expect and love. Please update your browser to one of the following: Chrome, Firefox, Edge. Word Cloud Generated from Detroit: Become Human Reviews. For traditional films, audiences deep engagement is through an unconscious suture process. These pop-up experiences were fully shoppable spaces that included exclusive merchandise, interactive elements like an iconic bus stop photo-activation, a recreation of the Bijou Cinema where fans . In this session, Simay Dinc and Eray Dinc will share the unique narrative approach of the mobile movie, also known as interactive cinema design. This is the dilemma of interactive films, which is part of the reason why they are yet to become mainstream in entertainment, especially compared to interactive games. All things being equal, had the Susanne Bier-directed film been released in cinemas, it would have racked up nearly half a billion pounds in just one week based on an average ticket price of 10. Late Shift Is Another Step toward the Merging of Movies and Video Games. The Verge, October 15, 2017. https://www.theverge.com/2017/10/15/16360964/late-shift-interactive-movie-films-as-video-games-chady-eli-mattar-interview. Roth, Christian, and Hartmut Koenitz. For more on the state of streaming vs cinema, read the following articles: The Directors Guild of America (DGA) membership has voted by a large margin to agree a three-year deal with major studios and streamers, averting the possibility of another stoppage in Hollywood to add to the difficulties caused by the writers strike. Sjef van Leeuwen, January 1, 2019. https://www.youtube.com/watch?v=D3qxWbQ8qek. An array of rapidly developing technologies offer thrilling potential for the future of motion pictures. But TheyRe My Avatar: Examining Character Attachment to Android Avatars in Quantic Dreams Detroit: Become Human. Companion of the 2020 ACM/IEEE International Conference on Human-Robot Interaction, March 23, 2020. https://doi.org/10.1145/3371382.3378298. Bandersnatch allows the viewer to make choices that will impact the plotline and what will happen to the lead character. Course Description. The game makers developed the script for 10 years, which includes more than 2,000 pages of text and 513 characters with their own story. Black Mirror: Bandersnatch was shot in a normal film set, but its pre/post-production process was revolutionary. Our industry revenue already eclipses the box office so I dont think were having any problems there.. While interactive movies are a great novelty and can be more interesting, they take much more effort to take part in. II. For decades virtual reality (VR) has been prophesied as the future of filmmaking, capable of offering experiences infinitely more immersive than traditional cinema and television. I think this isn't a spoiler. Exploring User Outcomes of NETFLIXS Interactive Black Mirror Episode. Convergence: The International Journal of Research into New Media Technologies, 2021, 135485652199655. https://doi.org/10.1177/1354856521996557. Sadly, though, wit and humour were not high on gaming audiences priorities, and the genre became unsustainable. Since Black Mirror was a successful TV series even before the film project launched, it is safe to assume Black Mirror: Bandersnatch was more expensive to produce than Detroit: Become Human to produce. One of the top words generated from Black Mirrors negative reviews is bored. The numbers are still going up. Future of Cinema: Immersive Experiences & Use Cases Local couple restoring beloved St. Charles cinema destroyed by fire Despite this, interactive films are not likely to have a big impact on cinema as a whole. Interactive Cinema Is an Oxymoron, but May Not Always Be. Game Studies, September 2012. http://gamestudies.org/1201/articles/veale. After all, its about storytelling. And if you liked this story,sign up for the weekly bbc.com features newsletter, called If You Only Read 6 Things This Week. At cinema exhibitors event CinemaCon in April, John Fithian, CEO of US Theater Owners trade body NATO went so far as to claim that: Simultaneous release is dead as a serious business model and piracy is what killed it evolving periods of exclusivity maximise revenue and increase perceived value to consumers. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery. You may opt-out by. It is estimated that every fifth resident of Lublin is a student, and the city prides itself on a . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. However, the struggle is clear when it comes to watching it as a film in a theater. When the lens to Black Mirror: Bandersnatch is switched as a whole relating to storyline, the emotional reactions of peoples mentions are 31% anger, 30% sadness, and only 23% joy. The extent to whichconsumers embrace thisnew technology willdetermine the impact ofinteractive storytellingon cinema-going. This impacts their opinion on the various characters as they progress through the plot. Will interactive films be the future of cinema? Interactive Storytelling: 7th International Conference on Interactive Digital Storytelling, ICIDS 2014, Singapore, Singapore, November 3-6, 2014: Proceedings. We believe in Truth & Movies. Late Shift Review: Cinema Setting Detracts from Game-like Nature of 'Interactive Movie'. Yahoo!, April 23, 2021. https://www.yahoo.com/lifestyle/late-shift-review-cinema-setting-detracts-game-interactive-movie-094916928.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cub25lLXRhYi5jb20v&guce_referrer_sig=AQAAAMM9LoHoc99hsNzat99skl5QDRyavR4HKoFlCXkC2-jrXJwkilN_mVHO17JZr4kO1mzZV849sIHLEnzN5J3Q3sUWHOlIN2MlYGsE-e7U80iHzRLvypFxLMOD234AQ7Hqt51i5HZtFuJzdf9T_Q5x73gY0x7dnUCrT78POvVup-du. Prahl, Amanda. As we have seen with the limited success of virtual reality products, consumers often want a more passive experience. The question will be how quickly they can scale, and if the economics will allow them to do so quickly. Discovery CEO David Zaslav emphasised during an earnings call in April that hes not ready to really collapse the entire motion picture business on streaming., He said, When you open a movie in theatres, it has a whole stream of monetisation. Read on to find out what we think their impact will be, and discover some of the best interactive films available. On May 31, China's first interactive movie was released on streaming platform Tencent Video. By contrast, a trip to the cinemaoffersa brief respite from the constant bombardment of information that commandsour attention. Shoot em up frenzy Hardcore Henry got us thinking about other memorable uses of first-person perspective. Last year, global box office attained $21.4 billion, according to researcher Gower Street Analytics, representing a 78% gain on 2020. What popularised these games was an emphasis on a surrealist aesthetic and a razor-sharp script, a rarity in the gaming world even today. https://doi.org/10.1111/j.1460-2466.2011.01585.x. Directors, cinematographers and editors also seem to enjoy a creative freedom at Netflix, Apple TV+ or Amazon outside the executive confines and stricter schedules of a studio major; an indie mentality with blockbuster budgets, if you like. No longer do games only have to be war simulators in which your only goal is to make alien heads explode. Many more people rated Late Shift on Steam, and its rating is much higher when perceived as a game rather than a film. They also developed technologies such as state tracking to personalize each viewers journey through the subtle impact each choice may have for later scenes. This ultra-violent FPS inspired actioner is about as fun as watching someone else play a video game. Strong emotions expressed by viewers about a story can be a sign of success, but it also displays peoples overwhelming frustration towards the narrative. Its not as if Gen Z are immune to cinemas charms either. An interactive map of particle pollution levels from The Associated Press, based on NOAA, EPA and other data, showed a large swath of red, indicating an "unhealthy" Air Quality Index, in the . by Kyle Buchanan Big studios are gobbling each other up as smaller movies struggle and even name-brand titles tank at the box. Our biggest movie ever [Spider-Man: No Way Home] had the longest window. Cineworld nosedived in trading by 57.6%this week after reporting disappointing ticket sales. (PDF) Interactive Cinema: Engagement and Interaction - ResearchGate In short: we are in the early stages of a new filmmaking revolution. While many cinema chain owners are upset about the sudden influx of films heading to streaming platforms, it's worth noting that studios have been making similar choices about direct-to-consumer material in various formats for decades. , Mosaic is a murder mystery that was originally released as both an app and as a television drama. Several tentpoles in the last eight months likeFree Guy($330 million),Godzilla Vs. Kong($469 million),Spider-Man: No Way Home($1.9 billion), Everything Everywhere All at Once($84 million) andTop Gun: Maverick($900 million-and-counting) have overperformed pre-Covid expectations but a lack of regular mid-level theatrical product decent indie movies or second string studio fayre - is one reason that ticket sales this summer are far from stellar. For example: "THE FUTURE OF CINEMA IS A FUSION OF TECHNOLOGY AND IMAGINATION". At least for a while. Why Interactive Films Will Never Work. Medium, June 26, 2020. https://alexiskirke.medium.com/why-interactive-films-will-never-work-d33b1e8680d3. Strause, Jackie. Chung believes that in the future VR will become increasingly blended with the AR Cloud, which is essentially a digital copy of the world. According to Samuels, the Until Dawn team defines these limits by how impactful the players choices would feel. Source: Medium. , which allows you to find out which streaming service is showing any show or film. Although science fiction has shown us becoming more intertwined with technology in the future, this may not be the case. If there are a limited number of endings no matter what the player chooses, then the players autonomyis compromised. Reception and User Experience of an Interactive Digital Narrative Video. Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video, June 4, 2019. https://doi.org/10.1145/3317697.3325124. Well, here's a modest addition, minus the block lettering, from yours truly, outside observer: "The future of . How do our childhood movie crushes shape our future love lives? Milk acknowledges that the technology doesnt fully exist yet for an AI character that can be conversational and respond to you as if they were also human. But, he adds: I dont think were 20 years away from it.. Although many of these interactive films have a big impact on their release, they still seem relatively uncommon. Add. The next flea market and craft show will take place July 15 from 9 a.m. to 2 p.m. After scraping more than 5000 online reviews in total for the three productions, here are the word clouds after deleting some of the most frequent, yet meaningless words (e.g. Worsening geo-political instability and the long tail of the pandemic are among the factors ensuring that the supply chain crisis continues to be a hot button issue for broadcast vendors and service providers, writes David Davies. The crowdfunded company had to close down in 2015, butit offereda clear sign of things to come. Make Ready Steady Cut your first port of call for anything TV and film. This article attempts to open this discussion by examining theoretical frameworks as well as a comparative case study. Viewers being able to make their own choices concurs with Heiligs prediction that "the cinema of the future will no longer be a visual art, but an art of consciousness." Despite this, creator Steven Soderbergh reportedly had two more interactive storytelling projects that were under development. This is part of Colins monologue in Black Mirror: Bandersnatch, revealing the films theme: while you feel like you are in control, you are actually controlled by others. The Black Mirror interactive movie Bandersnatch was a huge hit when it was released and is the most well known film in this list. Introducing British Indie Film Club a new podcast from BIFA and LWLies, Sydney Sweeney: Ive always felt that my duty is to my characters, and to my work. The research is supported by this crowdsourced review analysis. For traditional films, audiences' deep engagement is through an unconscious "suture" process. Eugene Chung speaks onstage at the Tribeca Film Festival in 2016 his VR film Allumette has been called a masterpiece (Credit: Getty Images), Think of a hyper-charged version of Google Earth, he says, where you're not just taking streets, you're copying the entire world. Word Cloud Generated from Late Shift Reviews as a Film. They smell the pine trees and campfire, as Teddy Roosevelt talks to John Muir and see the cave paintings as they fly through the valley with the mist and waterfalls.. These unconventional viewing experiences have the potential to be much more engaging for certain audiences who are looking for something more. Visitors to Yosemite experience angles and heights they cant see on a normal visit. Since the first interactive movie, Kinoautomat, came out in the 1960s, technology developed for interactive games has advanced to a point where it is able to accomplish a mature interactive movie like Black Mirror: Bandersnatch. articles Thus, interactive films create a new engagement mechanism. Everything Everywhere all at Once has brought in$84 million at the box office. Using a 1964 BBC interview with famed science fiction writer Arthur C Clarke, a low-resolution video-taped clip is transformed into pixels and stars. Interactive storytelling has its roots in graphic adventure games, popularised by titles like Ron Gilberts Monkey Island series and Tim Schafers Grim Fandango, both of the now-defunct publisher LucasArts. As far as interactive movies on Netflix go, Kaleidoscope is one of the most popular of recent times. consciousness, which is called the Absent One. Deloitte Insights delivers proprietary research designed to help organizations turn their aspirations into action. 3 (August 28, 2019). They exist for anyonewho cannot fathom being alone and uninvolved. Although this interactive Netflix movie may have gained popularity due to its unconventional nature, the plot and acting makes this a great show on its own. The sheer novelty of interactive media makes it fun to use, but in the future, films like "Bandersnatch" could be used in ways that benefit both the viewers, producers, and streaming services. While Martin Scorceses U$100 million gangster movie The Irishman was picked up by Netflix when original studio, Paramount, got cold feet. Ready Steady Cut is operated by Hart-Wilson Media Limited Immersive, interactive content is the future for cinema, theater, TV and social video. Entertainment Are Interactive Stories the Future of Entertainment? Make Ready Steady Cut your first port of call for anything TV and film. Virtual reality, AI-generated scripts, robot actors and choose your own adventure-style narratives that blur the boundaries between gaming and film. With tech you have to be aware that some things are much more animation intensive to render, therefore more expensive, she says. This movie has in total around 5 hours of footage for 5 main endings. Beyond 'Bandersnatch,' the Future of Interactive TV Is Bright. The Conversation, November 2, 2020. https://theconversation.com/beyond-bandersnatch-the-future-of-interactive-tv-is-bright-111037. Will Netflix Make More Interactive Movies? For decades virtual reality (VR) has been prophesied as the future of filmmaking, capable of offering experiences infinitely more immersive than traditional cinema and television.
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